CloudBurst: A New Era of Fair, Predictable Cloud Transcoding

Ikuyo Yamada
CEO and Founder
Santa Clara, CA
September 3, 2025

For years, cloud transcoding has looked simple on the surface—upload a file, get your renditions, pay for usage. In practice, most media teams are billed for every output, layer, codec, and feature, so costs spike exactly when workflows get complex.

CloudBurst ends that.

Built for real media operations

If you run Cambria FTC on-prem and need extra capacity for VOD launches, archive projects, catch-up TV, or seasonal peaks, CloudBurst gives you elastic cloud scale without forcing a new pipeline or opaque per-minute math. It extends what you already have.

A simple, fair pricing model

One source hour = one billable hour.

That’s the headline. Everything else is noise.

- Unlimited outputs (ABR ladders, packages) with no multiplier penalties

- Perpetual, one-time add-ons for HEVC, Dolby Vision, Dolby Digital Plus, IMF, and HLS/DASH/CMAF

- Multi-cloud by design: AWS, Azure, Google Cloud, Oracle, Akamai—use what you already trust

No per-layer surcharges. No hidden premiums. No “what will this ladder cost?” guessing game.

Real-world impact

Take a four-season drama: 32 input hours, each episode delivered as a 1→many ABR ladder with UHD and Dolby Vision.

- Traditional cloud: normalizes to ~6–9 billable hours per input hour (and more in aggressive ladders), so seasons and series totals balloon fast.

- CloudBurst: 1 billable hour per input hour—no matter how many outputs you create.

Net result (typical ranges)

Multipliers vary with ladder size, codec (AVC vs HEVC), single vs two-pass, per-resolution weights, and packaging.

A note on compute (fairness matters)

SaaS transcoding vendors bake compute into per-minute pricing. CloudBurst runs in your cloud account, so you’ll add VM cost to the math. Even using conservative on-demand instances for HD ABR (e.g., 16 vCPU / 32 GB class) our tests show CloudBurst’s $/source-hour + VM total remains materially lower at meaningful volumes—especially with unlimited outputs and perpetual Dolby/IMF features. Want precise numbers? We’ll model your ladder and region.

How it works (in practice)

- CloudExtend (one-time license) connects your Cambria Cluster to your cloud(s).

- Scale on queue depth or job type; nodes spin up, process, and spin down automatically.

- Keep everyday throughput on-prem; pay for cloud only when you need it. If you don’t burst this month, you pay nothing for bursting.

Who it’s for (and not for)

Perfect for: broadcasters, post houses, and service providers with on-prem investment who need elasticity without overbuilding hardware—or overpaying for complexity.

Not aimed at: tiny, sporadic workloads that prefer a fully bundled SaaS and provider-owned SLA.

Why this matters now

Media isn’t generic compute. You need predictable economics when the spec gets complicated: UHD, Dolby Vision, IMF, multiple packages and ladders. Traditional cloud pricing punishes that complexity. CloudBurst aligns cost with input—the one thing you can actually control.

It’s simple. It’s fair. And it lets teams plan with confidence.

CloudBurst is available now.

Already running Cambria FTC + Cluster—or want to? Get a tailored ROI based on your ladder, volumes, and cloud region.

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