CloudBurst: A New Era of Fair, Predictable Cloud Transcoding

Ikuyo Yamada
CEO and Founder
Santa Clara, CA
September 3, 2025

For years, cloud transcoding has looked simple on the surface—upload a file, get your renditions, pay for usage. In practice, most media teams are billed for every output, layer, codec, and feature, so costs spike exactly when workflows get complex.

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CloudBurst ends that.

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Built for real media operations

If you run Cambria FTC on-prem and need extra capacity for VOD launches, archive projects, catch-up TV, or seasonal peaks, CloudBurst gives you elastic cloud scale without forcing a new pipeline or opaque per-minute math. It extends what you already have.

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A simple, fair pricing model

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One source hour = one billable hour.

That’s the headline. Everything else is noise.

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- Unlimited outputs (ABR ladders, packages) with no multiplier penalties

- Perpetual, one-time add-ons for HEVC, Dolby Vision, Dolby Digital Plus, IMF, and HLS/DASH/CMAF

- Multi-cloud by design: AWS, Azure, Google Cloud, Oracle, Akamai—use what you already trust

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No per-layer surcharges. No hidden premiums. No “what will this ladder cost?” guessing game.

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Real-world impact

Take a four-season drama: 32 input hours, each episode delivered as a 1→many ABR ladder with UHD and Dolby Vision.

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- Traditional cloud: normalizes to ~6–9 billable hours per input hour (and more in aggressive ladders), so seasons and series totals balloon fast.

- CloudBurst: 1 billable hour per input hour—no matter how many outputs you create.

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Net result (typical ranges)

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Multipliers vary with ladder size, codec (AVC vs HEVC), single vs two-pass, per-resolution weights, and packaging.

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A note on compute (fairness matters)

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SaaS transcoding vendors bake compute into per-minute pricing. CloudBurst runs in your cloud account, so you’ll add VM cost to the math. Even using conservative on-demand instances for HD ABR (e.g., 16 vCPU / 32 GB class) our tests show CloudBurst’s $/source-hour + VM total remains materially lower at meaningful volumes—especially with unlimited outputs and perpetual Dolby/IMF features. Want precise numbers? We’ll model your ladder and region.

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How it works (in practice)

- CloudExtend (one-time license) connects your Cambria Cluster to your cloud(s).

- Scale on queue depth or job type; nodes spin up, process, and spin down automatically.

- Keep everyday throughput on-prem; pay for cloud only when you need it. If you don’t burst this month, you pay nothing for bursting.

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Who it’s for (and not for)

Perfect for: broadcasters, post houses, and service providers with on-prem investment who need elasticity without overbuilding hardware—or overpaying for complexity.

Not aimed at: tiny, sporadic workloads that prefer a fully bundled SaaS and provider-owned SLA.

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Why this matters now

Media isn’t generic compute. You need predictable economics when the spec gets complicated: UHD, Dolby Vision, IMF, multiple packages and ladders. Traditional cloud pricing punishes that complexity. CloudBurst aligns cost with input—the one thing you can actually control.

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It’s simple. It’s fair. And it lets teams plan with confidence.

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CloudBurst is available now.

Already running Cambria FTC + Cluster—or want to? Get a tailored ROI based on your ladder, volumes, and cloud region.

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