Capella Systems today announced the launch of Cambria CloudBurst, a new hybrid pricing model designed for media companies running on-prem transcoding infrastructure who need the flexibility to scale seamlessly into the cloud during peak periods — without losing control of their costs.
Perfect for broadcasters, streamers, and service providers, CloudBurst enables seasonal spikes, archive projects, or catalogue refreshes where extra capacity is needed occasionally, but must remain fast, reliable, and affordable.
Built on CloudExtend, Capella’s hybrid workflow engine, Cambria CloudBurst adds a commercial layer that allows for elastic, usage-based cloud bursting — avoiding the unpredictability and spiralling costs typically associated with per-output-minute billing.
CloudExtend handles the heavy lifting of hybrid deployments, managing cloud job execution, cloud instance provisioning, and secure access to on-prem storage and permissions. Cambria CloudBurst extends this with a straightforward and highly competitive billing model, tailored for real-world media workflows.
Unlike many traditional cloud encoding services, CloudBurst pricing is based on source material rather than the number or complexity of outputs. This allows users to scale out without fear of runaway costs, especially in 1-to-many scenarios like adaptive streaming, catch-up TV, and archive repackaging.
No lock-in, no minimums: CloudBurst is entirely usage-based — pay only when you need extra capacity, with zero ongoing cost once the project ends.
Multi-cloud support: CloudBurst works the same way on AWS, Akamai, Google Cloud, Azure, and Oracle Cloud, so customers can burst in whichever environment they already use.
“Many customers already rely on Cambria FTC on-prem for high-quality, predictable transcoding,” said Daniel Loshak, Managing Director of Capella Systems Europe. “CloudExtend makes hybrid deployments easy — and now, Cambria CloudBurst brings that flexibility to the commercial side, with a model that’s clear, scalable, and built for modern workflows.”
“We believe customers should be able to scale with confidence,” said Ikuyo Yamada, CEO and Founder of Capella Systems. “With CloudBurst, you’re not penalized for producing more outputs — you simply pay based on what you put in. Keep your infrastructure. Extend it when needed. And always know where you stand.”
Cambria CloudBurst is available immediately for all Cambria FTC customers with Cambria Cluster and CloudExtend. Contact Capella Systems to learn more or schedule a demo.
